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Kellogg's laser flakes put the "K" in sustainability PDF Print E-mail

cereal bowlWhat's that, you say? There is no "K" in sustainability? Precisely. But the folks at Kellogg's, in Battle Creek, Michigan, plan to start using lasers to etch their logo onto their corn flakes.

Really? Really, according to the PSFK blog. Kellogg's says it's tired of its flakes being confused with those generic 'fake flakes' on the bottom of the shelf at the supermarket.

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National Wildlife Foundation launches Eco-Schools USA PDF Print E-mail

NWF Eco-SchoolsGreen your school inside, outside and throughout your curriculum! Join 43 other countries in this international initiative designed to encourage whole-school action for the environment.

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Lipton: Now that's green tea! PDF Print E-mail

Lipton TeaNothing is more wasteful than, er, waste. Companies pay for the raw materials that they don't use. Then they pay again to have it trucked to the landfill. That's why zero waste is an exciting idea. Reducing or eliminating waste is not only good for the planet, it's good for business, as companies like Toyota and Wal-Mart have learned.

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100 places to remember before they disappear PDF Print E-mail

Rare and beautiful locations around the globe facing climate change.

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Compostable and "biodegradable" plastics provide false sense of responsibility PDF Print E-mail

It seems everywhere I go these days, another restaurant is serving drinks in "biodegradable" plastic cups and food with potatoware disposable cutlery. And it really bugs me. But why would I be against making wasteful disposable plastic a little greener, you ask? Because without coupling the use of these biodegradable plastics with the ability to recover them, we are reinforcing a false sense of responsibility that we are doing good by the environment when we really aren't. If the composting infrastructure is not in place to recover the bio-material from that corn-based cup, it's really no better than the ubiquitous red plastic keg cup.

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