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Can brands launch sustainable campaigns without being accused of greenwashing? |
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 It's not easy being green--especially if you're a company. Consumers in the United States have cooled on sustainable brands, due primarily to the economy. Most want to do the right thing, but marketers were slow to demonstrate the economic value of some green brands.
And consumers have also become much more savvy about knowing what brands really are green and which ones aren't. So if a company suddenly launches its first sustainable campaign, people get suspicious.
Read more at FastCompany.com>> |
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Why we need a cultural revolution in consumption |
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 "It's no longer enough to change our light bulbs. We need to change our culture."
So says Erik Assadourian, senior researcher at the Worldwatch Institute and project director of a provocative and timely new book called 2010 State of the World: Transforming Cultures from Consumerism to Sustainability. Its argument is simple: The most important driver of the world's ecological crises, including climate change, is not venal oil or coal companies or indifferent politicians but western consumer culture -- that is, us.
Read more at GreenBiz.com >> |
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Apple refuses to step up sustainability reporting |
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 After a years of being the loser, Apple is now a leader when it comes to green manufacturing. Last year, the company became the first electronics maker to completely eliminate toxic PVC plastic and brominated flame retardants (BFRs) from its products. And just last week, we praised Apple for rising through the ranks of the Greenpeace Guide to Electronics. But perhaps our praise came too soon, as recent reports claim that Apple is opposing two shareholder petitions to increase sustainability reporting. We have to ask – what is Apple trying to hide?
Read more at FastCompany.com >> |
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Global investment portfolios filled with 'hidden' climate risks |
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 BOSTON, MA — Investment portfolios around the world are filled with "hidden risks" because their managers do not consider climate change when making investment decisions -- largely because asset owners aren't asking them to.
In a survey of some of the world's largest asset managers, nearly half said climate change was either not on their client's radars, or had just surfaced as a concern. A trend toward short-term financial performance also make climate change assessment -- a long-term threat -- less likely.
More from ClimateBiz.com >> |
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EPA plans to list 'chemicals of concern' |
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 Washington, DC — The U.S. Environmental Protection Agency has announced plans to establish a “Chemicals of Concern” list and is beginning a process that may lead to regulations requiring significant risk-reduction measures to protect human health and the environment.
The agency’s actions are being undertaken under its authority of the existing Toxic Substances Control Act (TSCA), recognizing EPA’s “strong belief” that the 1976 law is both outdated and in need of reform.
More at GreenBiz.com >> |
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Sustainability for Business
