What's that, you say? There is no "K" in sustainability? Precisely. But the folks at Kellogg's, in Battle Creek, Michigan, plan to start using lasers to etch their logo onto their corn flakes.
Really? Really, according to the PSFK blog. Kellogg's says it's tired of its flakes being confused with those generic 'fake flakes' on the bottom of the shelf at the supermarket.